Activision Experimenting With Smaller Amounts of DLC More Often

In an interview with Wired, Activision CEO Eric Hirschberg clarified that the team believes Call of Duty to be a world that evolves as it is being played constantly. “The idea of giving people constant incremental playable content and making it so you’re never more than a few weeks away from the next new experience within the Call of Duty universe is part of what we’re experimenting with,” he said, “This franchise doesn’t really behave like most franchises. It’s become something of a year-round activity for a large percentage of our player population.”

Because of it’s massive success, Hirschberg says that the team really needs to listen to what the fans want. And he says that the fans are asking for more content. “One of the things that was most appealing when we were researching these ideas with consumers is the idea of breaking up the DLC so that it comes more often and more regularly. We want to provide DLC to people more often and also experiment with more of a variety in the forms of playable content.”

Hirschberg also told Wired that they might release missions of Spec-Ops missions to players. “There are things [in development] that consumers don’t yet know they want… because they can’t imagine it”

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